| Client | Nike Retail B.V. | |
| Location | Nike Town London, Oxford Circus, London | |
| The Team | Architect - HMKM |
|
| Services | Project Management, Quantity Surveying, CDM coordination and Fire Strategy. |
Nike’s new award-winning NikeiD Studio
2008 Fashion Retail Interior of the Year - The Retail Interior Awards
2008 Retail Space - FX International Interior Design Awards
2009 Retail Lighting - International Association of Lighting Designers Awards
2009 Retail Design of the Year - World Retail Awards
We provided the quantity surveying, project management and CDM coordination service. Nike picked up the awards.
“The world has changed. Consumers interact with brands on their own terms,” says Trevor Edwards, Vice President, Brand & category Management for Nike.
“The studio enables consumers to create their experience of the brand with the guidance of a skilled design consultant.”
THE PROJECT
The studio designed by HMKM is a stylish two-story glass and steel cube suspended above the centre of the store. It gives you hands-on design experience - in the capable hands of a trained design consultant. And, using the NikeiD online design process, you have the power to express your own individuality - to sports footwear, clothing and equipment.
Walk into the ID Bar on the first floor and using thousands of colour and material options, you can customise a selection of 54 different styles of Nike footwear and clothing. Even bags and watches.
SPACES WE'VE ELEVATED